Find Out If Your Idea Is Real
Start this planThe ultimate outcome of building a lasting, valuable company that survives existential threats, wins its market, and generates strong returns. (Build a durable, self-scaling company that wins its market.)
started 0 · finished 0 (claimed) · not yet measured (verified) · no data (n<5)
Ordered tasks (6) — this is what a project auto-creates
- #1Customer Discovery / Getting Out of the BuildingHighTo Do
Replace your assumptions about who wants your product and why with firsthand evidence gathered from the people who would actually buy it.
Assignee: Unassigned · due 0 days after project start · takes 14 days
- #2Structured Solution Ideation & PrototypingHighTo Do
Move from vague product hunches to concrete sketches and throwaway prototypes that provoke real customer reactions rather than polite nods.
Assignee: Unassigned · due 14 days after project start · takes 14 days
- #3Validated Learning through ExperimentationHighTo Do
Use the discipline to turn your riskiest beliefs into experiments with pass/fail thresholds set in advance, so you learn instead of merely confirming what you hoped.
Assignee: Unassigned · due 28 days after project start · takes 14 days
- #4Minimum Viable Product & IterationHighTo Do
Scope the smallest product that generates real customer learning and how to decide, from feedback, whether to iterate or pivot.
Assignee: Unassigned · due 42 days after project start · takes 14 days
- #5Market Attractiveness & SizeMediumTo Do
Assess whether the market you're entering is large and growing enough to build a real company—and how that assessment shapes investor and strategic decisions.
Assignee: Unassigned · due 56 days after project start · takes 7 days
- #6Product/Market FitHighTo Do
Recognize product/market fit by its unmistakable symptoms and warns you against declaring it prematurely.
Assignee: Unassigned · due 63 days after project start · takes 14 days