Design Surveys People Answer Honestly
Start this planFirm- or unit-level effectiveness, financial results, productivity, and sustainable competitive advantage—the ultimate organizational outcome. (Cumulating knowledge and setting the standards of rigor.)
started 0 · finished 0 (claimed) · not yet measured (verified) · no data (n<5)
Ordered tasks (4) — this is what a project auto-creates
- #1Survey Response and Cognitive ProcessLowTo Do
Unpacks the four-stage cognitive process—comprehend, retrieve, judge, report—that respondents run through, and how each stage silently shapes the accuracy of your data.
Assignee: Unassigned · due 0 days after project start · takes 3 days
- #2Question and Instrument DesignMediumTo Do
The controllable choices—wording, response format, item order, structure—that you decide when building an instrument, and how they produce or destroy measurement validity.
Assignee: Unassigned · due 3 days after project start · takes 7 days
- #3Measurement ValidityHighTo Do
Establish that your measure actually captures the concept you claim to study, not something adjacent to it. You get the three evidentiary lines — content, criterion, construct — and how to assemble them.
Assignee: Unassigned · due 10 days after project start · takes 14 days
- #4Measurement ReliabilityHighTo Do
Quantify and improve the consistency of your measurements, distinguishing true-score signal from random error. You learn which reliability coefficient fits which measurement situation.
Assignee: Unassigned · due 24 days after project start · takes 14 days