Raise Money And Split Equity Without Regret

The ultimate outcome of building a lasting, valuable company that survives existential threats, wins its market, and generates strong returns. (Build a durable, self-scaling company that wins its market.)

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Derived from: Raise Money And Split Equity Without RegretT1

Ordered tasks (9) — this is what a project auto-creates

#1Founder Equity Split & VestingMediumTo Do
How you divide ownership among co-founders and structure vesting so today's split survives tomorrow's changes in contribution. You'll learn why the documentation matters as much as the numbers.
Assignee: Unassigned · due 0 days after project start · takes 7 days
#2Perceived Fairness & Founder AlignmentMediumTo Do
Address the perception that flows from the equity structure: whether each founder genuinely believes the arrangement is fair, and how that belief sustains commitment. You'll learn why perceived fairness matters more than mathematical fairness.
Assignee: Unassigned · due 7 days after project start · takes 7 days
#3Equity Compensation & Incentive AlignmentMediumTo Do
Structure options, pools, and vesting so equity actually recruits and holds people instead of quietly triggering tax bombs or resentment.
Assignee: Unassigned · due 14 days after project start · takes 7 days
#4Valuation & Term Sheet NegotiationMediumTo Do
Use the deal literacy to derive a defensible valuation and to negotiate the terms — liquidation preferences, anti-dilution, control — that matter more than the headline number.
Assignee: Unassigned · due 21 days after project start · takes 7 days
#5Dilution & Founder OwnershipMediumTo Do
How your ownership erodes across rounds and how the cap table mechanics — investment size, valuation, and pool — actually compute, so dilution is a choice rather than a surprise.
Assignee: Unassigned · due 28 days after project start · takes 7 days
#6Investor Readiness & FitLowTo Do
The state of preparedness — data room, milestones, corporate housekeeping, funding plan — plus targeting investors who actually fit your stage and sector.
Assignee: Unassigned · due 35 days after project start · takes 3 days
#7Investor Perceived Risk & TrustMediumTo Do
Address the subjective judgment investors form about failure risk and founder credibility — the real currency behind funding decisions and terms.
Assignee: Unassigned · due 38 days after project start · takes 7 days
#8Funding Secured & Investor ReturnsMediumTo Do
Focus on about actually closing a round at acceptable terms — and connecting that close to the exit proceeds and returns stakeholders eventually realize.
Assignee: Unassigned · due 45 days after project start · takes 7 days
#9Capital Strategy (Bootstrapping vs. Capital-Fueled Growth)MediumTo Do
The choice between bootstrapping for control and focus versus raising to fund growth ahead of revenue — and how that choice moderates what kind of growth is even possible.
Assignee: Unassigned · due 52 days after project start · takes 7 days